National Spotlight Set to Shine on Georgefest

Emceesquare Media to receive national recognition for creation of Georgefest.

National Pop Culture and Public Relations Associations Take Notice of  Southern Utah Nightlife Event

Georgefest founder Melynda Thorpe has been invited to take St. George’s favorite first Friday event on the road in 2018 to present to pop culture researchers and enthusiasts at two separate events.

Melynda Thorpe has been invited to present about Georgefest at two national pop culture conferences.

In March 2018, Thorpe is scheduled to present at the National Pop Culture Association Conference in Indianapolis, Indiana. Her presentation will highlight how she led a team of southern Utah creatives in establishing a successful community nightlife event and an iconic, likable brand. Thorpe has also been invited to present her “streetfest” concept and at the 2018 Far West Pop Culture Association Conference in Las Vegas.

Emceesquare Media, the southern Utah-based agency responsible for creating Georgefest, has been notified that Public Relations Society of America (PRSA) will present the company with an award in Salt Lake City Nov. 16 for its research-based approach to establishing and adapting Georgefest. Emceesquare was founded by Thorpe in 2014 and has served clients including Dixie State University, Tuacahn Center for the Arts, Kayenta, Squatty Potty, and National Parks Conservation Association.

Georgefest has become a beloved community event known for providing consistent fun for all ages.

Exciting for Everyone

“This recognition is very exciting for the entire community,” Thorpe said. “It offers a genuine tribute the civic leaders, creative artists, dedicated event staff, volunteers and local residents who have supported the emergence of  a nightlife event like this in southern Utah.”

Following Thorpe’s departure from Georgefest as executive director this fall, Noah Burt stepped in to serve as interim executive director. Thorpe is now teaching university courses in public relations, advertising and event management. A new executive director is expected to be appointed this winter.

What is Georgefest?

Launching June 5, 2015, Georgefest is an outdoor street festival designed to promote local artists and provide a safe and consistent gathering place for families on a monthly basis. The event has become a point of pride for southern Utah as a venue for featuring local artists, crafters, musicians, entertainers and foodies.

Signature venues of Georgefest include a free Main Street concert and buskers performing for tips.

The monthly event features a signature Main Street concert, buskers performing for tips,  street market, Food Truck Village and DJ dance party. For adults 21 and over, the George Jazz Garden at Green Gate Village offers adult beverage service, specialty sodas and live music. Unique aspects of the Georgefest brand include a tip of the hat to the region’s pioneer founders. Click here to watch KUTV interview.

Nightlife You can Get Excited About

St. George Main Street offers nightlife every first Friday.

Celebrating its 33rd consecutive event Nov. 3, Georgefest has grown to become a beloved community event offering fun for all ages on the first Friday night of each month, all year long. On the afternoon of the first Friday of each month, St. George City closes Main and Tabernacle Streets at the center of town. A concert stage and sound system are erected on Main Street, and the event emerges from the ground up filling two city blocks with what can best be described as a tent city. Purposes of Georgefest are to celebrate the best of southern Utah, enhance Historic Downtown, build a rich sense of culture at the heart of the City, offer venues for dancing, and provide a clean and safe nightlife entertainment option for local residents and tourists. 

Good for You

Georgefest is not only a favorite for local residents, many attendees travel to Historic Downtown St. George for the live music venue from Las Vegas, northern Utah, and more. Crowd size and repeat attendance continues to prove that, in southern Utah, this kind of fun is good for you!

Melynda Thorpe and Noah Burt pictured above, with Main Street Manager Stephen Lambert in background.

For more information about Georgefest, or to become a vendor or entertainer, contact