George Streetfest on Main and St. George City combined holiday celebrations in December bringing holiday cheer to Historic Downtown. Chilly temperatures were not enough to keep the community away as families gathered together, bundled up to stay warm, and enjoyed ringing in the spirit of the holiday. It was more than reminiscent of a scene from Whoville as the Mayor led a ceremonious presentation of the Gingerbread Tour trophy. In fact, The Grinch himself along with Santa and a slew of elves were on hand making appearances in selfies and photo booths throughout the event.
The coveted rotating Gingerbread Tour trophy previously held by 2014 winner Judd’s Store, was presented to the 2015 Gingerbread Tour champion following a long-lasting drumroll. Nine downtown merchants spent several weeks building edible gingerbread masterpieces and vying for votes at downtown business locations, online and on social media. Votes were tallied at the stage by event staff members dressed as Santa’s elves, and at the 9 p.m. ringing of the St. George Tabernacle bell, Mayor Pike announced the 2015 Gingerbread Tour winner, Twenty-Five Main. Following in second place was a gingerbread masterpiece adobe house by Main Street Antiques, and a moving gingerbread carousel by George’s Corner.
Throughout the evening, DJ Lex kept holiday choirs and carolers hopping on Main Stage, with Soul What!? headlining to an enthusiastic crowd at 9 p.m.
Event highlights included carousel rides at Town Square, a DJ dance party for youth on Tabernacle Street, fire barrels set out to keep patrons warm, and a crooner singing holiday jazz ballads at Zion Brewing Company Jazz Garden sponsored by Etched Magazine. Accompanied by West Coast Jazz band, the Ancestor Square Courtyard offered a live venue reminiscent of a Bing Crosby Christmas special. Another family favorite was located near the Robert J. Debry Food Truck Village where Bear Paw Cafe offered marshmallow roasting over an open fire.
“It was a perfect way to start the holiday season,” said Nicki Pace, Historic Downtown Merchants Group president. “Attendance exceeded our expectations this year, and the streets were filled from Ancestor Square to Town Square with the sounds and lights of Christmas.”
With renewed support and funding by St. George City and St. George Area Convention & Visitors Bureau, this new, favorite nightlife event in southern Utah has been approved to continue every first Friday in 2016.
For more information about upcoming events, visit georgestreetfest.com, or email firstname.lastname@example.org.
Photos by Nick Adams for George Streetfest on Main. Courtesy Emceesquare Media Inc.